Marketing
Services
Thoughtful Insights for Growth & Success
About cogitare consultancy
Why Cogitare?
Cogitare "co-ja-tar-ee" means "to think" in Latin, the language of science. With a background rooted in biology and passion for strategy, my approach to consulting is thoughtful collaboration.
My name is Heather Soler and I specialize in product strategy. I enjoy working with innovative healthcare and biotech companies who are making meaningful life science advancements.
I offer consultative services spanning the entire commercialization process. With nearly 20 years of marketing, product management, and sales experience in life science and clinical diagnostics, I will work in partnership with your commercial and product teams to develop new ideas, evaluate opportunities, and help your company drive success.
expertise
Industry
- Clinical Diagnostics
- Reference Laboratory
- Genomics
- Genetic Testing
- Biotechnology
- Pharmaceutical
- Life Sciences
- Genomic Products & Services
- Women's Health
- Oncology
- Neurology
- Cardiology
Audience & Application
- Heath Care Providers
- Patients
- Payers
- Quality Teams
- Key Opinion Leaders
- Researchers
- Buyers/Procurement
- Provider-Ordered Testing
- Patient-Initiated Testing
- Telehealth
- Virtual Physician Network
- Self-Collection
- Mobile Collection
- Kitting
Regulation
- HIPAA
- CLIA
- CAP
- CMS-Medicaid & Medicare
- Fraud, Waste & Abuse
- Sunshine Act
- MLR Approval Process
- PHI & PII
- FDA & LDT Testing
services
Evaluation
- Market Assessment
- Competitive Analysis
- Business Case Build
- Trademark, Domain & Social
- Quantitative and Qualitative Market Research
- Portfolio Gap Assessment
- Price Sensitivity & Acceptance
Planning & Process
- Marketing Strategy
- Sales Strategy
- Portfolio Strategy
- SOPs & Best Practices
- UAT & Launch Documentation
- Proof-of Concepts / BETA Testing
Branding
- Identity
- Audiences & Personas
- Mission & Vision
- Logo, Color Palette & Fonts
- Imagery & Graphics
- Company/Product Naming
- Brand Guidelines Documentation
Education & Promotion
- Website & Portals (provider, patient)
- Sales & Partner Training
- Sales Collateral (brochures, white papers, product videos, etc.)
- Patient Education (videos, guides, instructions, billing info)
Differentiation
- Product/Services Positioning
- Product Messaging
- Feature & Benefits
- Key Statistics
- Competitor Comparison
External Communication
- Social Media
- Email Marketing / eBlasts
- Dynamic Website Content
- Blog & Newsletter
- Press Releases
- Client Updates
- Portal Notifications
testimonials
Katie C.
Heather always brings intellectual dialogue and challenges others to think outside the box to offer creative solutions that surpass goals.
Dr. Kim K.
Heather is an excellent communicator and produced superb work products. Quick and efficient, but with an attention to the details that make her marketing materials stand out.
Richard S.
Heather is thoughtful and, on more than one occasion, responsible for posing the inquisitive prompts that resulted in a revaluation of a campaign, product feature, and/or strategy.
contact
Want to learn more?
Let's schedule time to chat.
(978) 609-7440
© Cogitare Consultancy, LLC